Case Study: Elevating a California-Based Yoga Brand through Exceptional Active Wear

Nestled in the heart of California, our client B, a dynamic startup, embarked on the exciting venture of establishing their presence in the active wear industry. Specializing in yoga pants, sports bras, and hoodies, they faced the common challenges that come with starting a new business, particularly in the intricate realms of design and manufacturing.

The first inquiry from clients B

Determined to offer a holistic solution, our client sought a diverse product lineup, including yoga pants, sports bras, and hoodies. Our response involved crafting a series of meticulously designed items, elevating their brand identity and harnessing the expertise of a state-of-the-art manufacturing facility.

Needs and Challenges

As a startup, our client B grappled with a lack of design experience and a dearth of concrete ideas regarding styles. The urgent need for a professional touch in design and the quest for a reliable manufacturing partner defined their challenges, marking the inception of our collaboration.

In response to these challenges, we embarked on a strategic journey. The curated product series comprised bras, pants, and hoodies, strategically positioned in the mid to high-end segment of the active wear market. Vibrant color collections, aligning with contemporary trends, were introduced. The minutiae of product logos intricately intertwined with fabric hues, creating a visual symphony that not only met but exceeded the client's expectations.

Custom design tech pack made by our team

Our collaborative process unfolded through a series of intensive video conferences, allowing us to intimately understand the client's nuanced requirements. We delivered bespoke samples, and recognizing the significance of size modifications, offered complimentary support through the provision of detailed size charts and instructional videos.

The iterative process resulted in finely tuned samples, facilitating the smooth transition to large-scale production. To address the client B's concerns about fabric quality, we presented comprehensive fabric testing reports, instilling confidence in our commitment to excellence.

Zoom meeting call

To solve the detailed requirements and asnwer all of the questions more effiency.

The initial collaboration witnessed a resounding success, with the client B placing an order for 2351 pcs garments, all of which were swiftly sold within a month.

This transformative achievement catapulted the client B from being a small-town enthusiast to a recognized local icon. Subsequent years have seen the client B returning for orders 4-5 times annually, each order comprising 2000 pieces. This enduring partnership not only underscores the efficacy of our solutions but also attests to the lasting impact of our collaborative efforts.

First order

First Launch

Repeat reorder

This case study encapsulates our multifaceted approach to design, production, and customer support, underscoring tangible business outcomes and solidifying our client's position as a trailblazer in the competitive world of active wear.

If you have any custom active wear need to make welcome to contact our team. We glad to assist.