A/W 24/25 Sports & Outdoor Key Trends

A/W 24/25 Sport Trends

AI FASHION

If the key technology buzzword last year was metaverse, then this year it is undoubtedly AIGC. In terms of target audience, the metaverse is mostly aimed at consumers, used for interactive purposes between brands and consumers, while AIGC, offered by Workout Clothes Manufacturers, is more suitable for businesses. Workout Clothes Manufacturers utilize AIGC to assist in design, enabling quick visualization and expression of ideas and concepts. This technology helps businesses in the fitness industry, such as Workout Clothes Manufacturers, to streamline their design process, improve efficiency, and bring innovative and trendy workout clothes to the market.

Chinese Sport Fashion

The health awareness of young people continues to rise, and Chinese-style sports and Chinese-style healthy living have once again become a new trend. Traditional health exercises such as the Eight Section Brocade have soared in popularity since last year. This trend has reached astonishing levels of views and interactions on platforms such as Xiaohongshu, Bilibili, and KEEP. Additionally, many young people have already joined the ranks of practitioners. Furthermore, traditional exercises such as Qigong and Tai Chi have also gained considerable attention.

National Culture

After the rise of the new Chinese style, minority ethnic cultures have emerged in the fashion industry. Whether it is the runway shows of Arc'tery and Songzan, or the Fendi X Yi ethnic handbags, China's diverse ethnic cultures have undoubtedly injected vitality and color into the fashion world. It is even more important to delve into the history and spiritual connotations behind each culture.

Outdoor Fashion

With the rise in popularity of outdoor activities such as hiking, camping, skiing, and fishing, outdoor gear has also become highly sought after. The brand Patagonia, in particular, is considered one of the iconic outdoor brands and their flagship product, the down jacket, is a symbol of outdoor wear. The popularity of the "gorpcore" style is not limited to outdoor brands and the outdoor aesthetic, but has also infiltrated into ready-to-wear clothing, blending into casual and even business attire.

Lightweight Outdoor

Different from the strong product functional experience advocated by professional outdoor activities, the concept of lightweight outdoor focuses more on outdoor style and elements, while downplaying the functional indicators of the fabric. Lightweight outdoor products pay more attention to portable design, detachable design, and the design and evolution of outdoor single items such as windbreakers, sun protection clothing, and multi-functional vests.

Uniform Revolution

PRADA officially announced its sponsorship of the Chinese women's football team, as well as the new football collection by Nike and Martine Rose, seemingly taking sportswear to new heights. The exquisite tailoring finds the perfect balance and collision between formal wear and sportswear, representing the correct way to approach team uniforms.

Jersey

Is the jersey exclusive to sports fans? Of course not. After the warm-up of the previous season, the jersey has transcended the realm of sports and become a unique cultural symbol, a part of personalized dressing. Jersey transformations, jersey mash-ups, and sporty elements have become a versatile presence in fashion.

Motor Hottie

Bikercore style continues to be an important trend this season, especially in women's fashion, creating a unique biker babe style. Designers incorporate classic biker elements, club names, badges, sponsoring brand logos, etc., but with a preference for cropped or corsetry tops that are shorter in length, paired with utility or casual pants.

Retro Highlights

This season, the retro style embraces vibrant and bold color schemes, breaking away from the dull tones. The mood is more confident and passionate, with high saturation primary colors complemented by classic elements such as stripes and letters. It is worth noting that this season's retro style can incorporate appropriate elements of floral patterns and checkered designs, adding a touch of Old Money charm to the casual atmosphere.

Action Strategies

01 Focus on niche outdoor styles

With the popularity and prevalence of outdoor styles, consumers have become familiar with the performance of outdoor products and are gradually shifting towards personalized styles and combinations. The functionality of outdoor products is no longer the sole criterion for evaluating their value, as designs with character and suitable functional experiences are the correct way to approach outdoor products.

02 Explore Local Ethnic Cultures

As the rise of the new Chinese style, compared to common exotic cultures, China's vast geographical and multi-ethnic cultures contain rich artistic elements, such as embroidery, needlework, dyeing, etc., all of which have high artistic value and malleability. Local folk elements can also be blended with local elements to create unique fashionable works.

03 AI 2.0 Era

Can AI replace designers? The answer is certainly NO. However, AI can be used to help designers implement ideas more quickly and efficiently, better support entrepreneurial output and facilitate communication and collaboration. In addition to design, it can also assist designers in data analysis and market research to gain a better understanding of user needs and industry trends. Although AI cannot replace the creativity and aesthetic sense of designers, it can become a valuable assistant to designers.