Color Evolution

The 10 key color palettes for the 24/25 autumn and winter collection released by POP FASHION have evolved based on the contrast of popular color palettes proposed for the 23/24 autumn and winter and 24 spring and summer. By combining new color observations, data analysis, and integrating basic research within the fashion industry, consumer data, aesthetic directions, etc., it encompasses aspects such as humanities, art, politics, economy, environment, technology, lifestyle, and creativity to extract and predict color trends that are suitable for clothing industry this season. As activewear manufacturers, we are also paying close attention to this.

Color Evolution -- Mono

23/24 A/W features a metallic and cool texture with an unlimited interweaving of gray tones, which serves as a basic popular color scheme in various fieldssuch as technology, art, and humanities. 24S/S maintains the metallic textureof colorlessness while also being influenced by purple light, exploring the fieldof softness and mystery, or basic elegant color matching. 24/25 A/W takes aretrospective look at classic historical and cultural elements with blue tonesre-opening the Pandora's box of that era, and exploring the new heritage ofthe glorious age.

Color Evolution -- Neutrals

23/24 A/W draws inspiration from nature, featuring practical and inclusive colors that warmly embrace the homey feeling of winter. 24SS sees a large appearance of camel tones and metallic textures, giving neutral colors a natural feel while emitting a yellowish luster. 24/25 A/W combines a nude skin tone with a liquid coating, giving neutral colors a camel luster. as if revealing the authenticity of the season like a second layer of skin.

Color Evolution -- Pastel

23/24 A/W sees the return of matte natural colors, interpreted with a delicate but not bland touch, combined with glossy materials to create a trend that blends sweetness with soothing aesthetics. 24S/S features rich and colorful hues resembling rainbow clouds and watercolor interpretations, exuding a natural vibe within the delicate presentation. 24/25 A/W combines a coverage of gray tones with a powdery particle-like texture, showcasing the versatile nature of watercolor while elegance and femininity remain the core of the trend.

Color Evolution -- Brown

23/24 A/W draws inspiration from nature, featuring practical and inclusive colors that warmly embrace the homey feeling of winter. 24SS sees a large appearance of camel tones and metallic textures, giving.

Color Evolution -- Green

23/24 A/W showcases a range of colors, from bright white jade to deep ocean blue, with a focus on innovative and non-traditional green tones that tap into inner desires, whether inspired by technology or nature. 24S/S combines acidic colors with exotic vitality, incorporating organic coating into natural tones for a harmonious and embellishing effect. 24/25 A/W highlights the trend of natural and modern green tones, blending the green of tree leaves with the covering of technological coatings, resulting in a natural and modern feel under the sunshine.

Color Evolution -- Blue

23/24 A/W presents a gray immersion in a technological marine atmosphere. with a deep color charm that is both familiar and unfamiliar, full of endless imagination and vitality. 24S/S showcases the flowing scenery of glacier galaxies, where digital virtuality and natural fantasies interweave, creatino a fantastic atmosphere, and the strong technological style is also depicted 24/25 A/W takes culture as inspiration, presenting a beautiful scene of mutual attraction between classic gold and sapphire blue, where the roya temperament and cultural brilliance shine together.

Color Evolution -- Yellow

23/24 A/W season features a range of colors from bright white jade to deep ocean blue, with innovative shades breaking the traditional concept of green tones, The 24S/S summer season features a mix of acidic colors and exotic vitality, blending organic coating into natural tones and adding embellishing shades to create a harmonious interpretation. 24/25 A/W season showcases a rich layering interpretation, including indispensable embellishing shades ranging from light yellow to bright yellow, with a touch of technology, cultural depth,and comprehensive fashion trends.

Color Evolution -- Purple

23/24 A/W season continues the trend of electronic digital technology. lighting up with a mysterious glow, combining elegance and richness with contemporary technology trends. The 24S/S early spring season blooms with the fragrance of flowers, deepening the sense of vitality and the imminent arrival of spring, incorporating a hint of technological color techniques into natural tones. 24/25 A/W season brings a surprising and vibrant coolness from plants and occasion parties, as the rhythm starts to dance, emanating a fashionable temperament from the inside out.

Color Evolution -- Red

23/24 A/W is like a bright lamp in the evening, guiding us with visuaembellishments in dim environments, adding a touch of mood and vitalityand serving as the best companion for winter living. ln 24S/S, mature fruittones are intensified and transformed into moderately bright and sweet huescreating a humanistic environment full of love and emotions. In 24/25 A/W.influenced by dark tones, various shades of red from delicate pink to richdeep red are interpreted, showcasing the popular trend of the new season'sred color which blends spirituality and culture.

Color Evolution -- Orange

23/24 A/W season incorporates the scorching clouds before dawn and the integration of coffee brown tones, showcasing an assertive yet stable and richly emotional approach, allowing for new possibilities of imagination. ln 24S/S, universal nude tones and the fresh and juicy feel of orange vitamin are combined with tropical frozen mango tones, adding a hint of graceful beauty to the spring/summer season. In 24/25 A/W, the glow of red sunset reflects the retro legendary era, with a mutual gravitational effect between classic orange and red tones, serving as a key embellishing color for the golden innovative trend.

Summary

24/25 autumn and winter color palettes are widely distributed on the color wheel, covering almost all areas of the color spectrum. Overall, there is a balanced distribution of low and high chroma colors, with a noticeable emphasis on bright colors. Compared to previous seasons, the black color series is increasing in proportion, while the colorful range is diverse and extensive. The blue, red, yellow, and pink color series are particularly rich, giving a fashionable sense of cultural retrospection. The technology colors are striking and the coolness remains a popular trend. Overall, the new season's colors are diverse, driven by the trend of returning to nature and cultural exploration. Whether it is monochromatic colors, contrasting colors, or materials and details, they are more colorful and mysterious.

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