Riding in the Wild

In May, the weather in various places becomes warmer, and recommendations for scenic cycling races are emerging everywhere, preparing for the summer cycling events. What attracts people more than the sport itself is the "scenic beauty" along the routes, and the route designs can be considered the work of landscape planning masters. Recently, events like the Tour de France, Xinjiang's Lake Saiful Muluk Road Cycling Race, and the Tour of Qinghai Lake International Road Cycling Race have announced their schedules. The route planning of these races also serves as an excellent reference for sightseeing trips. In the past few days, there have even been netizens sharing videos of actor Wu Lei cycling at Lake Saiful Muluk in Xinjiang, which shows that cycling is an addictive sport.

Wes Anderson Trend

Film director Wes Anderson has responded to the latest TikTok trend where users post AI-created videos in the distinctive style of the filmmaker. His unique aesthetic has proved wildly popular online, with many taking part in the 'Wes Anderson challenge' by sharing videos of their trips in his style, or using AI to transform series such as Succession into an Anderson-esque production. Many feature films and TV shows directed by Anderson reimagined with his distinct artistic touch. The TikTok hashtag 'Wesanderson' now has more than one billion views on the platform - and shows no sign of slowing down.

Hot Sporty Girl

Influenced by music festivals, Tenniscore, and millennium style, major sports brands have been launching "Hot Girl" fashion trends starting from May. Nike has been actively promoting the style through Instagram and Xiaohongshu (Little Red Book), releasing fashion videos showcasing this trend. Adidas Originals, PUMA, and other brands have also introduced related capsule collections and lookbooks. The key items in this trend include crop tops that show off the midriff and it's worth paying attention to the design of sporty shorts and jumpsuits.

Go Skateboarding Day

Go Skateboarding Day (GSD) is an annual promotional event organized by the International Association of Skateboard Companies (IASC). It grew from the All Star City Skate Jam held by Kerel "SriKala" Roach and Bryan Chin in 2002 in New York City, and was renamed Go Skate Day in 2004. As a testament to the holiday, Go Skateboarding Day is sometimes referred to as International Skate Day, as what started in the US has since spanned to every corner of the globe. Go Skate Day has grown to become a global event, with thousands of skaters celebrating in cities around the world. It’s a day that promotes the positive aspects of skateboarding, including creativity, community, and healthy physical activity, and helps to bring the skateboarding community closer together.

Water Sports in Summer

With the gradual increase in temperature, water sports are making a comeback. Instead of deep-sea beach vacations like swimming pools and beaches, water sports with a micro-vacation nature seem more energetic and achievable. Yoga and sports leisure companies can consider incorporating paddleboarding, surfing, and other water-based activities. Outdoor companies, on the other hand, may consider investing in kayaking, river tracing, fishing, and other water sports.

Key Item -- Sun-protective Clothing

Starting from May, sun protection clothing enters its hot selling season, and the demand for such products has quietly changed. It has shifted from a simple pursuit of sun protection functionality to a focus on comfort and style versatility. There is a greater variety in fabric material options, with a shift from using a single material to combining multiple materials. Designs have also transitioned from solid colors to printed and color-block styles. Additionally, brands and product lines incorporate relevant elements or details that align with their unique characteristics.

FENDI Launches an Active Basketball Capsule for Summer 2023

FENDI is getting ready for a sports-filled summer with the release of its new FENDI Active: Basketball Capsule. The limited collection dedicates the Summer 2023 to activewear, and in particular the sport of basketball. Releasing just in time for tail end of the NBA season, the collection pays homage to the year-round sport, giving the athletic gear the classic FENDI makeover.

Lacoste Hits The Court With Sporty & Rich On Capsule Collection

To cover all your tennis outfit needs, Lacoste is partnering up with Sporty & Rich. Their capsule collection is full of reformed traditional tennis silhouettes in white and soft pastels, giving the feel of being on a clubhouse patio, sipping a cold drink on a hot day, whether you’re actually on the court or walking down the street.

Kith and Wilson Team Up For Holistic Tennis Collection

As the French Open is in full swing, and with Wimbledon and the US Open right around the corner, there’s no better time than now to get all your tennis wear needs. New-York brand Kith decided to partner with Wilson Tennis to reimagine the brand’s rich heritage through a modern lens. With a color palette consisting mainly of white, blue, and red for both on-and-off-court inspired styles, sporting goods, and accessories—the mens-and-womens collection is meant to coincide with the peak of clay-tennis season.

UPPERVOID Releases 2023 Midsummer Collection 「VEIL OF FLORA」

UPPERVOID 2023 MIDSUMMER COLLECTION, themed "VEIL OF FLORA," aims to create the ultimate outdoor experience with the use of technological materials and innovative details. While ensuring functionality, the collection focuses on minimizing weight, with each sun protection garment weighing only 148 grams, approximately the weight of a bag of potato chips. The collection features innovative storage methods, allowing for easy folding and compact storage, with some items folding to the size of a pineapple bun.

PALACE x Oakley 2023 Collaboration

Palace’s third Summer 2023 collaboration has arrived. Over the season, London’s Palace has united with Spitfire and New Balance for heritage-filled partnerships. While skateboarding garms and sneakers were previous canvases, Oakley‘s Re:Subzero frames are current targets. Oakley and Palace reignite their collaboration to release an innovative collection fit for ethereal adventures. The duo took inspiration from Oakley’s 2000s glasses designs that stimulate your imagination for tomorrow and beyond.

Arc'Teryx System_A Readies Durable Climbing Capsule

Stocked with climb essentials, the range includes soft-shell cargo jackets and pants, hoodies, graphic tees, mid-layer vests and a versatile waist pack. Among them, the Chexa Hybrid Hoodie offers a multi-material construction with Coreloft™ insulation and fleece sides, while the Platz Cargo Pant provides lightweight weather protection with the Fortius™ 1.0 double-weave softshell.

HONMA-HMG1959 Capsule

HMG1959 Capsule is a special collection designed by the designers Junichi Sakita and Kazuma Maruyama from POLIQUANT for HONMA. It undoubtedly inherits their signature spicy and playful outdoor functional design, while also upholding HONMA's long-standing commitment to producing high-quality golf products. HMG1959 combines HONMA's enduring craftsmanship and Junichi Sakita's unique Japanese functional aesthetics, resulting in a collection that embodies storytelling and golf culture with a Japanese streetwear style. The collection emphasizes practicality, balance, comfort, and rationality.