Five Trends For The Active Wear

As 2023 approaches, custom activewear is becoming increasingly popular in the fashion world. Here are five custom activewear trends to watch.

Retro 1990s Looks:

Nostalgia is in the air, with a resurgence of 1990s fashion elements like throwbacks, neon colors, and tie-dye patterns. Classic brands like Nike, Adidas, and Reebok are reinventing their 90s styles with high-waisted leggings, logo-emblazoned sports bras, and tracksuits making a strong comeback.

One-Piece Activewear:

One-piece activewear is gaining traction. Jumpsuits, rompers, bike unitards, and active dresses are becoming performance-driven activewear options. Jumpsuits and rompers offer comfort, style, and practicality for various activities, while bike unitards cater to the cycling crowd. Activewear dresses provide convenience, comfort, and support, catering to women of all shapes and sizes.

Inclusivity:

The activewear industry is evolving to become more inclusive, embracing diversity in size, age, and ethnicity. The shift towards inclusivity involves using models of different backgrounds and sizes, offering a wider range of sizes, and serving underrepresented communities. This trend is not just a passing phase but a long-term commitment to a more equitable industry.

Eco-Materials:

Sustainable materials are on the rise in activewear. Fabrics like Seawool, SeaCell, and Repreve are gaining popularity due to their environmentally friendly properties. Seawool is made from recycled polyester and oyster shells, offering antimicrobial, moisture-wicking, and anti-static qualities. SeaCell combines cellulose fibers and seaweed, providing nutrients like vitamin E, magnesium, and calcium to the wearer. Brands are also using recycled polyester, like Repreve, which is made from post-consumer plastic bottles, reducing environmental impact.

Circularity and Footprint Focus:

Consumers are increasingly concerned about the entire supply chain and sustainability practices of activewear brands. This includes reducing waste, sustainable manufacturing, eco-friendly packaging, renewable energy sources, and minimizing carbon emissions during distribution. Brands that commit to transparent and sustainable practices are gaining popularity among eco-conscious consumers.

As you plan for the coming year, consider incorporating elements of these trends into your activewear brand to meet consumer demands and stay relevant in the ever-evolving fashion industry. These trends encompass both nostalgia-driven styles and long-term commitments to sustainability and inclusivity, reflecting the diverse interests and values of modern consumers.