Golden Age -- The Theme Design Development of Athleisure

Theme Background

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis, and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion, combined with wholesale activewear, is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.

Inspiration Event

Chinese center Li Yueru had her maiden appearance in the Women's National Basketball Association (WNBA) as the Chicago Sky suffered an 83-76 defeat at the hands of the Las Vegas Aces on May 28th.
Li shot 0 of 2 from the field and scored two points from free throw line, adding three rebounds, one steal and one block in 4:25 of action.

Ralph Lauren announces the celebration of its most iconic product – the Polo Shirt – alongside Ralph Lauren’s Polo Shirt, a new coffee table book published by Rizzoli International, which is a fascinating look back at the history of the enduring wardrobe classic. 

HYPEBEAST and HYPEGOLF hosted an exclusive country club experience held at the iconic PGA West Stadium Course and the La Quinta Resort in California.The weekend kicked off with a star-studded golf tournament followed up by a day-long pool party with music and catered culinary offerings.

American Sporty -- Inspiration

The revival of retro sporty pays homage to the classic. Jersey and sneakers have been the main elements. The bold use of Dew(PANTONE 12-1108TPG) blurs the boundaries of seasons and genders. Inspired by basketballs, the athletic palette creates a youthful and vibrant sporty style.

American Sporty -- Looks

Freedom and casualness are the key factors of ball games. Numbers and basketball elements display the vitality and youthfulness on the court. Half-open polo interprets the retro sporty style. Jerseys and pants exude an athletic spirit even off the court. Layering and gender-inclusive dressing are the key looks.

Vibrant Journey -- Inspiration

Sport and sophistication are the two poles of this era. Relaxing resort places interpret the vacay sports from a new perspective. Dominated by Vermillion Orange(PANTONE 16-1362TPG), Marshmallow(PANTONE 11-4300TPG) and Little Boy Blue(PANTONE 16-4132TPG) balance the fusion of sporty and vacay to attract younger consumers.

Vibrant Journey -- Looks

Sophisticated athleisure is the keyword of Vibrant Journey. Coordinating outfits and minimalist cuts integrate athleisure with fashion. Sweaters with track pants, badges, ribbons and ribbed patterns create a delicate, sporty spirit.

Key Material -- 3D Texture

Traditional knits are updated by 3D textures. Embossed terry, plaids and cables show sophisticated looks and high performance(breathable and comfortable). Such fabrics can be used to improve essentials and staples to satisfy more occasions.

Key Element -- Woven Label

Signature letters, varsity badges and woven labels are the main trends. Stylish details are fused with 3D textures to update the staples. The clean minimalism displays gender-inclusive charm.

Key Pattern -- Stripe

Multi-color ribs and collages remain important. The use of ribbons enlivens the classic staples. Contrast stripes and multi-color ribs are the ideal choices for designers and brands to develop polos, active jackets and trousers.

Key Pattern -- American Varsity Logo

Fall/Winter 22/23 continues the nostalgic mood of retro preppy style and sporty. Classic American varsity logos are combined with terry embroideries, appliques and prints to enrich the visual layers.

Clothing Collocation -- American Sporty

Clothing Collocation -- Vibrant Journey